Critical Paradigm and New Media

During the 1970s, an alternative onslaught to the study of fix media surfaced called the scathing ikon. Critical paradigm or hypothesis is historically related to with three leading circumstantial theorists of the original Frankfurt trail of thought., Horkheimer, Adorno and Marcuse. Horkheimer, one of the founders of the Frankfurt take aim and Critical Theory, defines the theory as the one which seeks human liberty to liberate human existence from the circumstances that enslave them.\n many a(prenominal) critical tradition scholars laid-off totally any data-based communication research as they believed that media were ideological agencies that played a central agency influencing the thoughts and perceptions of the working class people. Scholars argued that research studies in empirical tradition were theoretically limited and therefore useless. Thus, openhanded birth to a cutting approach kn accept as the critical paradigm. Critical theorists envisaged the mass media as repressive agents of deception, whose role is to compensate people for the leave out of freedom in their own lives through distracting entertainment and messages which considerateness them to accept the status quo. check to this perspective, therefore the media are erst again regarded as mesomorphic influences because even audiences selectively in content consumption and treatment of media content with others cannot totally prohibit the ideological impress of the media upon individuals.\nHaving express that, critical theory or paradigm does not notify the audiences or media users are peaceful as the Frankfurt direct of thought does. The scholars of critical theory consider the audiences as bustling bounteous to think on their own, but at the alike time passive enough to have an ideological jar of media on themselves. Critical paradigm was proposed in the era of radio set and television domination, when the flow of the media messages and its impact was uni-dimensi onal to say the least. Cut to the twenty-first century, the digital...