Panera Bread

PANERA BREAD CASE STUDY MARKETING FUNDAMENTALS 62.501.032 PHUONG LE APRIL 16, 2012 I. Executive Summary Since its inception, Panera Bread s counseling has been on the Specialty Bread/Bakery-Café category. The company s goal has been to identify Panera Bread a nationally ascendent brand name. Toward that end, the focus has been primarily on expansion into additive suburban markets, leaving from 66 to 485 cafes in just 4 years. As of 2006, the eating place exertion was growing by 5% a year. payable to this growth rate there was mode for more than firms to immortalize the industry. This changed the industry structure in the approaching years by introducing more competitors. As of 2006, there argon 910 locations of Panera Bread with over 330,000 consumers per location. Paneras business model meet customers needs by providing fibre food in a casual view that continued to bring customers in for the air as hearty as the food. Panera achieved sufficient profit s to pinnacle the costs of providing this nurture to the customers by selling food in the cafés and by collecting franchising fees and a percentage of franchisee sales. II.Situational Analysis A.Environment 1.stinting conditions and trends i. As Paneras business depends upon discretionary consumer expense, its financial results may be intrusioned by the broader global economic conditions and their impact on consumer spending.

2.Cultural and social determine and trends i. Despite windy economic growth, fast food industry has been in p ractised positions. People prefer more thin! gumabob and good quality food. In the recession, people watch their spending on pocket-sized cost with high quality food. 3.Political and heavy Issues i. In 2011, Panera Bread was violating the California Labor Law with a small town of $5 million dollars. 4.Summary of environmental opportunities and threats: i. overt more outlets, both company-owned and...If you want to get a in force(p) essay, methodicalness it on our website: BestEssayCheap.com

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