Nokia

The marketing mix is often referred to as the 4 Ps, product, price, place and publicity. To touch customers needs a business must develop products to securer them, charge the right price, get the goods to the right place, and it must support out the existence of the product known through promotion (Culliton, 2002). Nokia is a world leader in mobile communications, ride the branch and sustainability of the broader mobility industry. Nokia connects hoi polloi to each other by the enforce of innovational products like mobile phones, devices and solutions for imaging, games, media and businesses. It sells its phones in 130 countries, has offices in to a greater extent than 50 and employs around 130,000 raft around the world. Key achiever factors for Nokia have always include their ability to keep cost low and manage subject based on sound collect forecasts. Also, Nokia targets on the whole kinds of markets all over the world. So it end respond to the demands of a ll types of people such as the fashionable, teenagers, and business community According to the features and to the gritty technology, the prices of the products of Nokia atomic number 18 suitable for all levels of consumers.

securities industry segmentation is the movement of identifying key groups or segments within the ordinary market that bundle specific characteristics and consumer habits. The market of Nokia is divided into segments by using quadruplet segmentation bases: Psychographic, behaviorist, geographic, and demographic basis. The basic criteria for segmenting a market is are customer needs. Psychographic and behaviori st bases are utilize to determine preferenc! es and demand for a product and advertising circumscribe like the fashionables, musical composition geographic and demographic criteria such as age, gender, education level are used to determine product design and regional focus.If you want to get a panoptic essay, order it on our website: BestEssayCheap.com

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